2face Idibia Parts Ways With Longtime Manager, Efe Omorogbe After 20 Years

Legendary Nigerian singer, Innocent Ujah Idibia, popularly known as 2Baba or 2face, has parted ways with his longtime manager, Efe Omorogbe, the CEO of the talent management company, Now Muzik.

Naija News recalls that 2Baba signed with Now Muzik management following his exit from The Plantashun Boiz in 2004.

Now Muzik posted a joint statement via Instagram on Wednesday, stating that the mutual agreement between 2face and Efe to part ways is with immediate effect.

Efe expressed appreciation to 2Baba, saying working with him was “beyond work.”

While relishing his achievements with 2Baba in the two decades of their partnership, he promised that he and his company would continue to support the singer from the sidelines.

He said, “I am grateful to 2baba for the trust, and for the friendship. I am proud of the brands we built together, the music we made, and the fans we entertained. 2baba is one of the greatest Nigerian musicians of all time and it really is an honor to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades. My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2baba.”

On his part, 2Baba said he “owes a lot of my career success to Efe and his team at Now Muzik.”

He said he remains grateful, “but every good thing must come to an end.”

2face said, “I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is a result of the support of many people and organizations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them.”

The singer will now be represented by his new management company, Hypertek Digital.