Moritz Keller has experienced how stressful everyday life as an entrepreneur can be. So he developed routines, did everything differently for his second start-up and even had a self-built AI chatbot coach him.
© Julian Baumann for ZEIT for entrepreneurs
If you believe the comments on social media, then Moritz Keller, 42, is going to hell. He launched a non-alcoholic beer with a pink label, which is enough to attract hatred today. Does that bother him? No, he says, when we meet him in a co-working space in Munich, the hatred still surprised him. But that’s how it is as an entrepreneur: the unexpected is part of the job. And Keller now knows how to deal with it.
TIME for entrepreneurs: Mr. Keller, you founded your first company as a student with your brother Jakob. Do you think there is an entrepreneur gene?
